Tools and strategies for high performers building what’s next.
Designed for high performers ready to create separation and unlock sustained growth and innovation: Get clarity, confidence, and support to master the next leg of your journey.
Whether you're an athlete stepping into a new lane, a founder scaling what you've built, or a leader who's evolving to match your ambition—12THEORY provides the systems + space to help you create separation when it matters most.
The most valuable pivots don't start from external sources.
Separation OS
Install the systems and tools that turn ambition into consistent execution.
Build clarity with guided frameworks and exercises
Access a library of resources anytime you need them
Get a weekly action-oriented email Tip Sheet email
Monthly and Annual plans
Clarity Accelerator
Cut through the noise and walk away with a clear strategy for your next chapter.
Define your vision and goals with precision
Build a custom framework you can apply immediately
Get clarity that accelerates your decisions and actions
Workbook + Strategy Intensive
1:1 Thought Partnership
Solve your biggest challenges in real time with a trusted advisor who’s been there.
Navigate high-stakes decisions with confidence
Realign your actions to match your long-term vision
Gain new perspectives and accountability
Only 5 spots per quarter
Meet Marques Colston.
From overlooked draft pick to franchise record-holder, to entrepreneur, executive, and consultant, I've spent 20+ years building a different kind of playbook. One that helps leaders master their identity, position their values, and perform with clarity under pressure.
I built 12THEORY to share that playbook with the athletes, entrepreneurs, and business leaders looking for the tools and strategies to create their own separation.
Today, I combine my experience as an elite performer, with corporate expertise, and hard earned coaching strategies to help ambitious professionals create success on their own terms—without the burnout, overwhelm, or sacrifice.
NFL Legend and Superbowl Champion
Adjunct Professor
Executive Coach for Nike, Jordan, Bolthouse Farms
Private Equity Principal
Facilitator for SHRM, Microsoft, McKinsey
FEATURED IN
Built on the three pillars of Creating Separation
The Creating Separation methodology is a framework designed to sharpen clarity, expand perspective, and strengthen decision-making. These principles work together to unlock growth, fuel innovation, and sustain performance across every stage of your journey.
Self Scouting
Look inward first—clarity of values, strengths, and goals fuels sustainable growth, confidence, and consistent performance.
Situational Awareness
Read your environment clearly to spot opportunities, anticipate challenges, and position yourself ahead of shifting dynamics.
Aligned Decision Making
Make aligned choices that match your vision, priorities, and resources—building lasting momentum that becomes sustained, long-term success.
TRUSTED BY INDUSTRY LEADERS
Ready to rethink how you build, lead, and scale?
I work with high-capacity leaders, builders, and operators navigating pivotal seasons who need tangible strategies to unlock growth, innovation, and performance—not more motivation.
Membership Platform
Separation OS
Get clarity, direction, and leverage without another Zoom call.
Fractional coaching membership providing systems, tools, and strategies to create separation on your terms and timing.
1:1 Strategy Session
Clarity Accelerator
Pause, zoom out, and align your next move with what intention.
1:1 strategy session designed for clients navigating career transition, looking for clarity to launch the next chapter.
1:1 Coaching Retainer
Thought Partnership
Navigate complexity, unlock clarity, and scale performance.
A private thinking partnership designed to support leaders who are navigating real, complex decisions in real time.
The value of 12THEORY isn’t just the content—it’s in the creativity and space it helps you unlock.
WHAT CLIENTS SAY
Your next chapter needs more than ambition. It needs a system.
Separation OS is built for:
Athletes transitioning into life after sport
Entrepreneurs scaling into their next stage
Executives navigating complexity and reinvention
High performers seeking clarity in high-stakes environments
This fractional coaching membership gives you access to the operating system I’ve used personally and to help clients and partners launch, grow, and scale their ambitions into sustained success over the past 20+ years.
Subscribe to ‘From the Desk of Marques Colston’
Over the past 20+ years I’ve built high performance, scaled brands, advised founders, coached leaders and teams.
This newsletter is where I synthesize the perspectives and systems behind it all.
Delivered every Saturday morning.